Sales Quick Reference Guide
These are the “bullet point” key Features and Benefits that you must cover in your sales pitches. You don’t have to cover them all, but instead focus on the Features and Benefits that most apply to your audience. For example, a surgeon who recently had a metal cable stick his glove would be most interested in the Sharps Safety features. A Purchasing Department supervisor looking to reduce costs would be most interested in the ability to re-tighten and therefore reduce wasted cables.
What is SuperCable? A revolutionary cerclage system that provides superior fatigue strength while eliminating the possibility of cable-generated metal debris.
Key Features and Benefits:
Fatigue strength superior to metal cables and wire
- Reduced Complications from breakage.
- Elimination of cable-generated metal particle debris and potential for “cablosis“.
- No Metal debris to increase wear in adjacent joints.
- No Metal fragments to migrate through the body.
- Won’t irritate patient tissue.
- Won’t cut surgeon’s gloves or cause “sharps injury.”
- Long-term dynamic compressive loading across bone fragments.
- Offers the possibility for better healing and increased construct strength.
Unique “crimp-less” locking mechanism
- Cables can be easily re-tightened.
- Saves OR time.
- Reduces the number of cables required.
Cables are easy and quick to manipulate within the wound.
- Saves OR Time.
No metal cable contacting metallic implants.
- Eliminates concerns regarding dissimilar metals.
- No need for hospital to stock cables of several different materials.
Radiolucent Strands
- Easier visualization on post-op x-rays.
Visit SuperCable Sales Support Materials for more detailed information.