February 23, 2022 Greetings Pacific Sales Team! This week, I was talking to a rep who has a surgeon interested in our KineMatch Patient-Matched PFR. The only thing holding the surgeon back? Concern that he’ll go through the process only to open up the knee and find that the patient needs a TKA. This is […]
Articles Tagged: surgeon marketing
Following Through: A SuperCable Success Story
February 2, 2022 Happy Wednesday Kinamed Agents and Sales Representatives, I witnessed a rep complete a sale recently and had to share as a perfect example of good “follow through”. “Follow through” is a common refrain of sports coaches – especially for any sport that involves throwing, hitting or kicking a ball. Sure, slap […]
Fantastic “Brown Bag” podcast on Kinamed products – have a listen
January 31, 2022 Dear Kinamed Sales Representative, We want to reshare with you the podcast on Kinamed products that Kevin Brown of Device Nation put together for his highly acclaimed “Brown Bag” series. Kevin very effectively, artfully, and with a dose of humor, explains why having Kinamed products in your sales bag is a winner for your success and your personal […]
Selling CarboJet for Osteochondral Allograft – What You Need to Know
January 21, 2022 Dear Kinamed Agents and Sales Representatives, Kinamed has seen a surge in interest in using CarboJet to improve outcomes in Osteochondral Allograft (OCA) procedures. This is another great opportunity for you! Here’s what you Need to Know to Sell CarboJet for OCA. First of all, what is an Osteochondral Allograft (OCA)? OCA refers to the use […]
Surgeon Marketing – SuperCable with T. Bradley Edwards, MD
March 15, 2021 <<<<UPDATE>>>> Attn: Kinamed Agents, Reps & Distributors, Please plan to follow up with your surgeons! This past Wednesday we sent the email below all our orthopedic surgeon contacts, letting them know of Dr. Edwards’ recent SuperCable video upload to VuMedi. If you know of any surgeons that use metal cables in their procedures – especially […]
New SuperCable video with T. Bradley Edwards, MD on VuMedi
March 4, 2021 Dear Kinamed Representative, We have some exciting news to announce! T. Bradley Edwards, MD, of Fondren Orthopedic Group in Houston has uploaded a video to VuMedi (linked here) in which he presents surgical video showing application of SuperCable® in a revision shoulder arthroplasty for peri-prosthetic fracture case. As you know, VuMedi is a […]
VA Hospitals Offer Recent Sales Success for SuperCable and CarboJet!
January 29, 2021 Dear Kinamed Representative, We want to share that several Kinamed reps have recently experienced a number of very nice new account wins at VA hospitals. VA hospitals are proving to be relatively easy targets for new CarboJet and SuperCable sales, and on top of this, the new business has more often […]
Kinamed Products and the Move to ASCs
November 23, 2020 The news this last week has confirmed the arrival of the “Second Wave” and corresponding slowdown (some shutdowns) of elective surgeries. But that’s no reason to despair – we’ve all learned a lot since the first round of Elective Surgery cancellations and suspensions experienced in the spring. The most significant change to […]
VuMedi Video on CarboJet & TQ’less TKA – R. Michael Meneghini, MD
September 15, 2020 Dear Kinamed Agents and Distributors, We are pleased to inform you that R. Michael Meneghini, MD has uploaded to VuMedi his Winter 2019 CCJR Symposium talk on tourniquetless TKA. As you probably know, VuMedi is a very popular and highly trafficked video-sharing platform for medical professionals. In this video Dr. Meneghini discusses […]
Tom Gabriella / Rocky Mountain Surgical – Kinamed Career Accomplishments
September 8, 2020 Dear Kinamed Sales Agents & Sales Representatives: The retirement of one of Kinamed’s BEST EVER Sales Agents (Tom Gabriella of Rocky Mountain Surgical Systems, Inc.) warrants both personal recognition, and tremendous appreciation by everyone at Kinamed, and all the Kinamed Sales Agents who came after Tom. Below are just a few of […]
Revision Humeral Periprosth Fx w/ SuperCable
September 1, 2020 Hello Kinamed Agents, Reps & Distributors, We’re excited to share this recently posted VuMedi Video (linked here), presented by Robert Tashjian, MD at the 2020 Advanced Shoulder Arthroplasty Meeting (ASAP) last January. In the video (which was produced without any input or support from Kinamed), Dr. Tashjian describes his experience using SuperCable® to treat a […]
Twitter Reviews of Zimmer Cable Tensioning Instrument
August 20, 2020 Happy Thursday Kinamed Sales Team, Anyone who sells SuperCable will get a kick out of this OrthoTwitter exchange surrounding the Zimmer cable tensioning instrument: https://twitter.com/bone_mechanic/status/1296045228642639873?s=09 Take a look if you’re on Twitter – some of the names given to this instrument are pretty entertaining. This is the second time this week the […]
CarboJet, Tourniquetless TKA and Renewed Focus on Same-Day Discharge
July 22, 2020 Hello Kinamed Agents, Reps & Distributors, A new presentation on Tourniquetless TKA and CarboJet is now available for your use! R. Michael Meneghini, MD, a well-respected orthopedic thought leader and supporter of CarboJet, has given us permission to share the video of his CCJR Spring 2020 presentation, linked here. In his presentation, Dr. Meneghini […]
KineMatch PFR News: Sales Training, Marketing Campaigns and More
July 1, 2020 Dear Kinamed Distributors, Agents and Reps, Every challenge brings opportunity. A shift in markets may cause one source of business to diminish while another rises (for example, see the Migration from Hospitals to ASCs). Here at Kinamed, the pause in elective surgeries and the impossibility for face-to-face surgeon interactions represented an opportunity to […]
Surgeon Marketing – CarboJet, Aquamantys & Tourniquetless TKA
June 12, 2020 Dear Kinamed Sales Agents, I’m excited to let you know that we recently executed a mail campaign including the full CarboJet brochure and a letter (linked here) describing the benefits of CarboJet to users of the AquaMantys bipolar sealer, as well as those surgeons who advertise Tourniquetless TKA on their practice web […]
Surgeon Marketing – Patient Appeal of Tourniquetless TKA and CarboJet
June 3, 2020 Dear Kinamed Agents, Reps & Distributors, We hope you are doing well and staying safe as the recovery phase gets underway for most hospitals and surgery centers. Kinamed understands that now it is more important than ever to remain in communication with our surgeons, and so yesterday we launched a new campaign […]
Surgeon Marketing – CarboJet
April 30, 2020 Dear Kinamed Agents, Reps & Distributors, Hope you all are staying safe and well as we continue our sales support efforts in preparation for a strong return to elective surgery procedures in the coming weeks and months. Our most recent SuperCable email marketing campaign that we sent out to all our surgeon […]
The Patient Appeal of CarboJet & Tourniquetless TKA
April 20, 2020 Dear Kinamed Agents and Reps, We hope you remain safe and well during these difficult times. We understand the gravity of the current situation, and are focused on finding the best ways to weather the storm while coming out strong on the other side. One challenge we all face is finding a balance between being […]
Surgeon Marketing – SuperCable
April 17, 2020 Dear Kinamed Agents, Reps, & Distributors, We hope you and those close to you are doing well and staying healthy in these uncertain times. In an effort to remind surgeons who have previously demonstrated interest in Kinamed products of their many superior benefits, we sent out the email template linked here regarding […]
CJ Sales Cycle Phase 2: Surgeon Prospecting
How to Identify CarboJet Prospects and Get Their Attention Who is doing Cemented Arthroplasty in your territory? TKA These Surgeons are your prime targets. Provide them with our brochures, studies, white papers, etc. UKA UKA cement technique is particularly challenging because of the small incision. Aseptic loosening is a common concern among surgeons who perform […]
CJ Sales Cycle Phase 3: Surgeon Leads
Congratulations, your prospecting paid off and you now have a surgeon who has expressed interest in CarboJet. Chances are, there were one or two key features that resonated with a clinical concern the surgeon had. Also, because they’re trained to be skeptical, they will likely have some remaining questions or concerns before they’ll agree to […]
Surgeon Marketing: Recommended Viewing: Tourniquetless TKA and Patient-Matched PFR
March 18, 2020 The below email was sent to our orthopedic surgeon email database on March 18, 2020. Dear AAOS attendee, In light of current events, we at Kinamed wanted to take this moment to let you know that we remain committed to providing you and your patients with clinically proven solutions. The two presentations linked […]
Summa Health (Ohio) Touts CarboJet as “Surgical Innovation”
March 13, 2020 Dear Kinamed Agents, Reps & Distributors, We’ve been making the case that CarboJet is on the path to becoming the new “Standard of Care” in arthroplasty cement technique. As further evidence, there is a growing number of healthcare providers and hospitals who have begun to advertise their use of CarboJet technology to […]
Lombardi & Meneghini Videos now Available
March 3, 2020 Dear Kinamed Agents, Reps and Distributors, Two excellent new videos are now available for you to view and share with surgeons: 1) Eliminating the Tourniquet in TKA: Why and How I do it R. Michael Meneghini, MD – CCJR Winter 2019 We’re all aware of Dr. Meneghini’s excellent 2018 and 2019 […]
CarboJet for Tourniquetless TKA: Independent Surgeon Endorsement
December 9, 2019 Dear Kinamed Agents, Reps and Distributors, We recently came across a great new article and video on the benefits of Tourniquetless TKA and how CarboJet facilitates the technique: No tourniquet total knee combined with novel device (CarboJet) improves implant stability, by Dr. William A. Leone, head of the Leone Center for Orthopedic Care […]
Dr. Meneghini and Dr. Lombardi at CCJR Winter Symposium
November 19, 2019 Dear Kinamed Agents, Representatives and Distributors, We have an exciting announcement for you today: Kinamed is sponsoring a symposium at the CCJR Winter 2019 meeting, headlined by two important figures in orthopedic academia. First, Dr. Adolph Lombardi of New Albany, Ohio will present and narrate surgical video of one of his recent […]
CarboJet Sales Tip: Improving Implant Fixation
September 17, 2019 Dear Kinamed Agents and Reps, In a recent VuMedi video (Improving Implant Fixation with Standardized Cement Application) a Zimmer user from Indiana presented his rationale for using Zimmer Bone cement and his technique (Dr. Klaassen, Elkhart, Ind.). He claims that if you use it in the first 2 minutes or so […]
NEW KineMatch PFR Case Vignette – Hot off the press!
May 28, 2019 Attn: Kinamed Agents: Exciting news! You all know about the case vignettes we have for SuperCable and CarboJet, but we now have one hot off the press for KineMatch PFR! In this case vignette Dr. Jon Henry takes us through a successful bilateral surgery with KineMatch PFR, greatly improving quality of life […]
Why CarboJet is NOT a Lavage System/ Ensure Your Kinamed Literature is Current
April 15, 2019 Attn: Kinamed Agents and Reps, It has been brought to our attention that some agents and reps may have product brochures or literature sheets that are obsolete and no longer accurately advertise the features of Kinamed’s products. The CarboJet brochure is an excellent example to illustrate our point, because previous versions of […]
“Best Sales moment of my life” – CarboJet Sales Success Story & Updates
March 5, 2019 Dear Kinamed Agents and Reps, Need a reminder why you should devote your valuable time to CarboJet? Here’s a success story recently shared by one of our Agents: Sean Baker, our Agent in Southwest Florida, was originally interested in picking up the Kinamed line because of SuperCable and its […]
Metal Cable Contract Compliance – SuperCable Sales Tips
March 4, 2019 Dear Kinamed Agents & Reps, “Innovative”. “Unique.” “Different from Brand X.” Buyers, purchasing agents, and OR directors hear these words a lot. So much so that they are tuning them out. “Yeah, yeah,” they say. “Every product is unique. What’s the price so I can compare it to a […]
Kinamed at AAOS Vegas – Special Events & Promotions
February 8, 2019 Dear Kinamed Agents & Reps, AAOS 2019, March 13th – 15th, in Las Vegas, is just around the corner. Will you be there? Kinamed will be there! And we’ll be looking to make the most of the year’s biggest Orthopaedic Event a la several promotions designed to get as many […]
Mako Surgeons: A CarboJet and KineMatch Marketing Opportunity
October 30, 2018 Attn: Kinamed Agents: Got Kinamed Prospects? There is never a shortage of prospects for Kinamed products and we are here to get as many as possible into your hands so you can turn them into Kinamed product-users! We recently shared lists of DePuy Attune users (CarboJet prospects), former DePuy Sigma users […]
Conformis User Mailing – CarboJet and KineMatch Prospect List
July 10, 2018 Attn: Kinamed Agents, We have another large mailing going out, this time targeting users of the Conformis® iUni and iDuo partial knee replacements. This mailing will include the attached cover letter, new KineMatch ad and the linked study. This study illustrates the 100 % good to excellent results obtained with the […]
A Great CarboJet® and KineMatch® PFR Opportunity with DePuy Attune® Knee Surgeons!
April 16, 2018 Attn: Kinamed Agents, Great news! We have two large mailings going out right now as follows: CarboJet mailing to all DePuy Attune® Knee users – This mailing includes the attached cover letter along with a reprint of our new, hot off the press CarboJet ad and the linked study by R. Michael […]
KineMatch PFR Patient Success Story Video/ Surgeon-Marketing Support
October 31, 2017 Dear Kinamed Sales Representatives, There’s a story behind every surgery, and the stories with the happiest endings are often those in which the implant is custom designed to match the patient’s unique anatomy, and – of course – those in which the patient has a good surgical outcome. In patellofemoral replacement, […]
KineMatch Custom PFR Patient Education Display Cases
May 12, 2015 The photo below shows a patient education model set we are now making available to surgeons who utilize the KineMatch Custom PFR. This set includes sample PFR implants (femoral and patellar), a bone model (with cartilage) and a drill guide, along with a display case. The display case can also be used […]
A UKA user highly motivated to try CarboJet
May 12, 2015 I was talking with a surgeon at AAOS who has been using CarboJet for a while now and he made a very interesting comment about what motivated him to try the system initially. He confided that – before adopting CarboJet – he was often seeing radiolucent lines in his UKA patients’ post-ops, […]