Start here on your journey to becoming a product expert. CarboJet Sales Quick Reference Guide A Concentrated/ Bullet-Point list of the features and benefits surgeons will care most about. CarboJet Sales Training Slide Deck A pure Sales Training presentation, with the focus on “How to Sell”. Setup & Usage Guide – CarboJet Refer to […]
Category: Sales Cycle Roadmap – CarboJet
CJ Sales Cycle Phase 2: Surgeon Prospecting
How to Identify CarboJet Prospects and Get Their Attention Who is doing Cemented Arthroplasty in your territory? TKA These Surgeons are your prime targets. Provide them with our brochures, studies, white papers, etc. UKA UKA cement technique is particularly challenging because of the small incision. Aseptic loosening is a common concern among surgeons who perform […]
CJ Sales Cycle Phase 3: Surgeon Leads
Congratulations, your prospecting paid off and you now have a surgeon who has expressed interest in CarboJet. Chances are, there were one or two key features that resonated with a clinical concern the surgeon had. Also, because they’re trained to be skeptical, they will likely have some remaining questions or concerns before they’ll agree to […]
CJ Sales Cycle Phase 4: Hospital Clinical
Now that you have surgeons interested in using / evaluating the product, the hospital is going to need some information before approving and evaluation. Below are links to the info hospitals will need before approving a trial surgery CLINICAL Surgeon Request Letter – CarboJet Have your surgeon(s) sign this and present to the hospital, and/ […]
CJ Sales Cycle Phase 5: Trial Surgery
You only get one shot at a surgeon eval, and you’ve worked so hard to get to this point… be sure to study and prepare 100% to make sure the first case is perfect. FIRST CASE PREPARATION Setup & Usage Guide – CarboJet Provide to hospital staff as In-Service follow-up. Refer to this before eval […]
CJ Sales Cycle Phase 6: Hospital Value Analysis
VALUE ANALYSIS PRESENTATION DOCUMENTS Surgeon Request Letter – CarboJet Have your surgeon(s) sign this and present to VAC, and/ or use these concise/ clinically supported talking points in your sales pitch. Also available in non-letter format in this CarboJet Clinical Summary document Value Analysis Presentation – CarboJet Sales presentation for surgeons translated for the VAC. Is concise […]
CJ Sales Cycle Phase 7: Account Maintenance
Now that you’ve sealed the deal and have a new account using CarboJet, there are a few things you’ll want to do: CELEBRATE Thanks to the fact that CarboJet pays a high commission, requires minimal ongoing effort, and is so loved by the surgeons that use it…you’ve got plenty reason to celebrate! LOW HANGING FRUIT […]