CarboJet XF – NEW Product Announcement

August 30, 2021

New Product Announcement!

CarboJet XF® Single-Use, Sterile-Packed and Fully Disposable CO2 Bone Preparation System

Customers asked for it and here it is! A fully disposable version of CarboJet we’ve named CarboJet XF.

CarboJet XF is the “X-Factor” in efficiently achieving optimal bone preparation in cemented arthroplasty.

XF was developed in conjunction with R. Michael Meneghini, MD, a long-time user and supporter of CarboJet.  Dr. Meneghini and other early evaluators have already used “XF” in their practice and the reviews by these surgeons, their surgical staff, and even purchasing has been extremely positive.

CarboJet XF ADVANTAGES

  1. CarboJet XF eliminates the hospital’s need to clean and sterilize re-usable instruments after each case. This represents an estimated net savings of $50 for every case! It also eliminates the need for the hospital to purchase (or you to consign) the CarboJet instrument set! The only reusable item is the inexpensive (reusable) CO2 -regulator.
  1. CarboJet XF eliminates instrument scheduling concerns for ASCs and hospitals. Hospitals will no longer have to struggle with the logistics of covering 5 or 6 cases in a day with only 2 or 3 instrument sets. They simply open a box of XF for each case!
  1. CarboJet XF comes complete and ready to use with the tubing and rotatable 40 degree nozzle pre-attached to the XF handpiece. Simply plug in the XF tubing to an existing CarboJet regulator and you’re good to go.
  1. CO2 gas flow, and jet cleaning force are equivalent to the standard reusable CarboJet when equipped with the similar nozzle.
  1. If the above wasn’t enough, XF features a NEW “SPLASH SHIELD” that minimizes blood and debris spray in the surgical field. The Splash Shield is an optional feature on the XF product.
  1. The Splash Shield can also be ordered separately as a standalone item for use on the original (Reusable) CarboJet 40° Nozzle (25-200-0246). This means all your current CarboJet customers can continue using their hospital-owned CarboJet Instrument Sets and get the benefit of the NEW Splash Shield. The Splash Shield is a fully disposable, single use item.
  1. Less Consignment Fees. There is no need for you, the Kinamed Sales Representative, to stock the reusable instruments in your consignment inventory for XF customers, which means less inventory to keep track of and less monthly consignment fees.
  1. Lastly, all current CarboJet CO2 Regulators are compatible (and required) with CarboJet XF.

A CarboJet XF electronic brochure is linked here so you can spread the word.

CarboJet XF Customer Quotation Requests

Part numbers and descriptions are as follows:

MultiPacks for each of these items are available as well.

Generally, pricing for the XF Product will be at least a 20% – 30% premium versus original CarboJet. For more information and to request a price quote, speak to Veronica Schroeder, Sales Administration Manager, (vschroeder@kinamed.com, 805-384-2748 x207) or your Regional Sales Director. All customer pricing quotations must come from Kinamed’s corporate office in Camarillo, CA.

Product Positioning

  1. Focus your CarboJet XF sales efforts on NEW prospects, not existing CarboJet customers. If your current CarboJet customers are happy with the current version of CarboJet, there is no need to promote XF to that account. Kinamed will NOT be trading out, or offering no-charge returns of hospital-owned CarboJet instrument sets or sterile packed CarboJet Tube Sets.
  1. No doubt there will be some existing CarboJet customers that hear of the product and wish to convert. When converting existing customers, the pricing rule is as follows:a. CarboJet XF unit without Splash Shield: At least 20% higher than their current Tube Set pricing,
    b. CarboJet XF unit with Splash Shield: At least 25% higher than their current sterile Tube Set pricing.
  1. Keep in mind that – even when priced 20% to 30% higher – the net cost to hospitals for XF is still lower than the costs associated with Original CarboJet because all cleaning and sterile processing costs have been eliminated (approximate savings of $50 per tray, according to the literature).

 CarboJet Product Availability

Start the sales process now so your new XF accounts can take delivery when product becomes widely available in mid-late September. Actual ASC and Hospital orders will take precedence over requests for consignment inventory.

Sales Samples

Every US Sales Agent will soon be sent a non-sterile CarboJet XF demonstration sample they can use to show prospective customers exactly what XF looks like and what each XF unit contains.

 SALES PROMOTION – for Hospitals and ASCs

On orders placed by or before December 31, 2021, if a new, first-time CarboJet customer (ASC or Hospital) orders at least one CJ XF 10-Pack, we’ll include a CO2 Regulator FREE with their shipment.

 Kinamed Sales Representative Action Plan

  1. Prepare a written list of your top CarboJet XF sales prospects (Surgeons, ASC’s and Hospitals).
  2. Get the CarboJet XF Brochure in front of them and encourage them to stop by the Kinamed Exhibit at AAOS.
  3. Promote CarboJet XF as the Optimal Bone Preparation System for cemented TKA and UKA.
  4. Are your surgeons considering (or doing) tourniquetless TKA? If so, CarboJet XF facilitates this technique better than any bone cleaning system in existence.
  5. Do you have Sports Medicine docs performing Osteochondral Allograft (OCA) transplantation? CarboJet is key for removing immunogenic marrow material from the graft and preparing the graft to better absorb BMAC (bone marrow aspirate concentrate).
  6. Did you have surgeons who stopped using CarboJet because “SPRAY” was an issue? The new Splash Shield solves that problem!
  7. Have fun selling CarboJet XF in Q4 2021 and reap the revenue and commission benefits for full year 2022 and beyond!

 

To Sum Things Up…

Don’t wait another minute to take advantage of all the exciting opportunities Kinamed has going on right now.  Send out our AAOS brochure to every prospect in your territory, and start having CarboJet XF discussions this week.  We look forward to seeing you and/or your future new Kinamed customers in San Diego.

 

All the best,

Bob Bruce

VP, Global Marketing & Product Strategy

Kinamed, Inc.

rbruce@kinamed.com

Roy Fiebiger

Vice President, Global Sales

Kinamed, Inc.

rfiebiger@kinamed.com
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