November 30, 2018
Dear Kinamed Agents and Reps,
We’ve heard multiple recent reports of Zimmer Cable-Ready system supply problems. Some reps (presumably ZB reps) are publicly complaining of it on this MedTechy.com message board. Surgeons and hospitals have asked Kinamed reps about SuperCable after they were unable to get restocks on Zimmer cables and plating. NOW is the perfect time to follow up on your SuperCable targets, especially Zimmer Cable-Ready users, and let them know there is a better cable system available right now.
Besides the simple fact that they are available, SuperCable’s clinical features and benefits are a laundry list of issues that surgeons, hospitals and patients care about. See our handy new “Quick Reference Guide” on the new Sales Portal for details [Note: new users must register to gain access].
The list of Economic benefits will be even more compelling to the supply chain and VAC personnel you’ll be speaking to. Use this proven “SuperCable Value Analysis Letter” and White Paper on Cost to state your case.
Outpatient Centers Need Cerclage Systems Too
Surgery centers are likely to be having the same issues with cable supplies that hospitals are, and this newsletter piece from the archives is a great success-story/ sales-tip worth remembering. The continued rise of hip replacements (especially DAA) makes it more compelling today than when we first shared it. Because they don’t do many revisions, the key to selling SuperCables at surgery centers is to 1) Sell the set (don’t offer consignment) and 2) Sell it as an insurance policy.
2018 is almost at an end! Finish strong by seizing on this opportunity!
Best Regards,
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792