May 16, 2018
Good Day Kinamed Sales Agents and Representatives!
And yes – it is a good day to be a Kinamed Sales rep! A market abhors a vacuum, and a major one was created when the DePuy Sigma HP PFJ implant was pulled from the market due to poor clinical results (news here). We’re doing whatever we can to fill that vacuum, starting with a major mail campaign to every DePuy PFJ that went out a few weeks ago. If you haven’t followed up with the surgeons in your territory, you are effectively clearing the way for some other PFR sales rep to fill the void (attached is the complete surgeon list).
Are you wondering what to say when you follow up?
You can start with our excellent clinical results and simple technique. And if that’s not enough…Have you shown your PFR prospects this video? Patient testimonial – Wisconsin – Jon Henry, MD (linked here). They may have seen it already – especially if they were in the Wisconsin area during the Super Bowl…! (yep – this patient testimonial was featured in an ad run by Aurora Health).
This video is a valuable tool for selling the KineMatch. It should help surgeons when they’re presenting this new implant idea to their hospitals (ie, demonstrating the Value!)… The hospital system that produced and sponsored this video (Aurora Health, Wisconsin) is by far the biggest system in the state – 15 hospitals and a lot of surgery centers. (as an aside – they buy all 3 Kinamed core-ortho products).
Juxtapose our simple and proven solution to the remaining “competition” – some who are selling $1,300,000 robots to hospitals all over the country so they can sell implants with an accompanying BIG increase in cost-per-case. Without charging $1.3 Million for a robot – no other remaining PFR maker can provide a marketing tool like the Patient Specific KineMatch PFR that both the hospital and surgeon can take advantage of (ie: a custom solution for a problem that off-the-shelf implants have not been able to solve).
And KineMatch PFR clearly leads the pack when it comes to what the patients really care about – results.
Let me know if you have any questions about how to market this product to your surgeons – or how to help your surgeons market the product to their patients.
Let’s make it happen!
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792
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