February 4, 2020
Dear Kinamed Sales Agents and Representatives,
Got Confidence?
According to leading sales managers, confidence is the number one trait needed to succeed in sales. And the best way to build confidence is to build knowledge about the product you’re selling.
For over 15 years, Kinamed has been building our knowledge-base on the best ways to sell SuperCable, CarboJet and KineMatch PFR. We want to be sure you have access to all we’ve learned, and the Kinamed Sales Portal is your ticket to this knowledge.
Not only does the portal provide a quick and easy way to find the latest brochures, studies, videos, etc, but there is also a collection of our Sales Support Blog entries, containing years of Sales Tips and Advice. Below is a sampling of entries you really don’t want to miss:
General
November 1, 2019 AAHKS Invite & Kinamed Product News Update
- Two new SuperCable studies and sales tips on how to use them
- CarboJet and the Cemented Hip Renaissance
- KineMatch as a Patient Marketing Tool
November 7, 2018 Kinamed Product Quick Reference Guides/ New Sales Portal
- More tips on how to use the Sales Portal to your advantage.
April 16, 2018 A Great CarboJet® and KineMatch® PFR Opportunity with DePuy Attune® Knee Surgeons!
SuperCable
March 4, 2019 Metal Cable Contract Compliance – SuperCable Sales Tips
This has only become more relevant with time, as one of the major obstacles to selling SuperCable has become hospitals’ and health systems’ objections to using a cable other than the one they think they are contractually obligated to use by their Zimmer, Stryker or DePuy sourcing agreement. This is simply not true. These sourcing agreements have exception clauses for unique and innovative products. Since SuperCable is the only Polymer Iso-Elastic cable on the market, it definitely meets this criteria.
June 27, 2018 Metallosis, Trunnionosis, and now…Cablosis
Metallosis may not be as much in the forefront of surgeons concerns as it was a few years ago, but it has not gone away. Orthopedic literature and social media is still full of reports and discussion about the catastrophic effects of metal behaving badly. SuperCable is part of the solution.
November 6, 2018 SuperCable Grip & Plate System: Not Just Another Plating system
A MUST-READ if you want to sound intelligent when speaking about the SuperCable Grip & Plate system.
September 10, 2018 SuperCable Competitive Product Update
News on Arthrex’s entry into the cerclage market, and how to sell against their FiberTape.
September 7, 2017 Translating the SuperCable Story into the Language of Value Analysis Committees
November 28 2013 Outpatient Centers Need Cerclage Systems Too
This has aged well. The mass migration from hospitals to ASCs has gone beyond what any of us expected 7 years ago. And the take home message is the same “you can sell sets to Surgery Centers”, but we’ve since found that the same goes for CarboJet too. We’re also doing more and more KineMatch PFRs in surgery centers nowadays.
CarboJet
December 9, 2019 CarboJet for Tourniquetless TKA: Independent Surgeon Endorsement
A surgeon concludes that CarboJet enables Tourniquetless TKA, which has myriad patient benefits, and therefore his adoption of CarboJet is a patient marketing tool. This is where CarboJet is headed. Are you and your surgeons going to be part of this wave?
September 17, 2019 CarboJet Sales Tip: Improving Implant Fixation
AKA, “Selling CarboJet w/ Science”. This is for those reps who are ready to go past “CarboJet 101” – beyond the simple cement penetration and pullout strength discussion. This is your road map to making the case for the importance of cement technique, then connecting the dots to CarboJet via stops at Vumedi, recent publications from DePuy, Tom Schmalzried, MD and Michael Meneghini, MD.
August 27, 2019 Success Stories from PRESS RELEASE and Notes on Meneghini Cement Penetration Study
March 5, 2019 “Best Sales moment of my life” – CarboJet Sales Success Story & Updates
December 12, 2018 KINAMED PRESS RELEASE FW: Opioid consumption and tourniquet use in TKA
September 27, 2018 DePuy Recommends “Carbon Dioxide Jet”
March 27, 2018 CarboJet: A New Standard of Care in Cement Prep
December 28, 2017 A Great CarboJet® Opportunity with DePuy Attune® Knee Surgeons!
May 12, 2015 A UKA user highly motivated to try CarboJet
KineMatch PFR
January 2, 2020 Lombardi KineMatch Patient Matched PFR Surgical Video
If you haven’t shared this video with your surgeons yet, you aren’t doing all you can to grow your Kinamed business.
May 16, 2018 KineMatch and the PFR Market Vacuum
DePuy still doesn’t have a PFR… are you taking advantage of that fact?
October 9, 2017 De-Coupling: The Secret to KineMatch® Custom PFR Clinical Success
The novice salesman sells KineMatch on the excellent clinical success. The master salesman explains why KineMatch has had such success. Deepen your understanding.
There are many more updates going back several years – each contains sales tips and news about new sales support material that can help you sell Kinamed products with confidence.
All you have to do to gain access is go to www.kinamedportal.com, register for your account and then wait for your account to be approved.
Please let me know if you have any questions.
Best Regards,
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792