October 31, 2017
Dear Kinamed Sales Representatives,
There’s a story behind every surgery, and the stories with the happiest endings are often those in which the implant is custom designed to match the patient’s unique anatomy, and – of course – those in which the patient has a good surgical outcome. In patellofemoral replacement, customization is especially important as it enables optimized patella tracking and minimal bone resection (as discussed in Kinamed’s October 9th News Blast, linked here).
Recently, a long-time KineMatch® Custom PFR surgeon-user collaborated with his hospital and a recipient of bilateral PFRs to tell their story. The result is this stunning video:
From the hospital’s YouTube page:
“Britt was active her entire life however when chronic joint pain started to slow her down and cause her to miss out on special moments with her family, she knew she needed to do something.
Dr. Jon Henry, orthopedic surgeon who is fellowship trained in sports medicine at Aurora BayCare, helped Britt create a custom joint preservation plan for Britt’s hips and knees. Today, she is back to doing all the things she loves with her family and their dogs.
Website:https://www.aurorabaycare.com/ortho
Facebook: https://www.facebook.com/AuroraBayCare”
You can start sharing this video right away – not only as a great sales tool – but also as an example of the power of the custom KineMatch PFR as a physician / hospital marketing tool. Let your surgeons know that Kinamed has several ways we can help them market themselves as a master of this cutting edge technology. Some of the services we provide include the “Find a KineMatch Surgeon” webpage, patient education materials for their office, and KineMatch content for their practice website (example here).
We’ll be updating our webpage with links to the video in the near future. Let me know if you have any questions, or if you have a surgeon in mind that could take advantage of our KineMatch Custom PFR marketing support.
Best Regards,
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792