January 29, 2018
Dear Kinamed Sales Agents and Representatives,
I hope your week is off to a great start! News of the day is the update of www.kinamed.com with the addition of some valuable new sales tools.
The CarboJet page has the most significant updates. CarboJet was prominently featured in two presentations at the recent CCJR Winter Meeting in Orlando, and those presentations are now available for viewing on our website.
- New Video: Reducing Opiate Use: The Tourniquetless TKA R. Michael Meneghini, MD
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- This is the best video I’ve seen for demonstrating what CarboJet does.. Bob Bruce described the visuals as “one of those old vacuum cleaner commercials where the vacuum runs over a carpet caked in dirt, and leaves behind a clean and gleaming strip of carpet in its wake.” The cleaning fun starts at 2:39.
- Dr. M’s description of why he uses CarboJet is content gold. Starting at the 2:30 mark, he makes a strong argument for why he considers CarboJet essential for tourniquetless TKA.
- Reduces. Opiate. Use. Being able to offer a tool that can help surgeons address this important issue is HUGE.
- New Abstract: Reducing Opiate Use: The Tourniquetless TKA, Meneghini. See attached email on this study (1st attachment).
- New Video: Maximizing Cement Interdigitation During TKA, Richard E. Jones, M.D. Combining this video with the Meneghnini video makes for a strong “one, two punch”. Dr. Jones weaves his story of Tourniquet-Free TKA into the aseptic loosening narrative and wraps it up by walking the audience through the clinical support for CarboJet, supported by his own experience and visualization in the form of this great video footage of fluids and fats being expelled from the bone bed. This presentation may be especially useful for you when capitalizing on TKA loosening concerns as discussed in the 2nd attached email here.
The KineMatch PFR main page and patient info page have some great updates as well. Most significant is the addition of a patient experience video, giving the pages a nice touch of human interest, and demonstrating how KineMatch PFR can help your surgeons attract and satisfy more patients. More information about this is in the 3nd attached email.
There are other minor updates and formatting improvements throughout the website which should make the site a more valuable tool for you to use in your electronic communications with surgeons and hospitals. Please let me know if you have any questions.
Best Regards,
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792
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