March 15, 2021
<<<<UPDATE>>>>
Attn: Kinamed Agents, Reps & Distributors,
Please plan to follow up with your surgeons! This past Wednesday we sent the email below all our orthopedic surgeon contacts, letting them know of Dr. Edwards’ recent SuperCable video upload to VuMedi. If you know of any surgeons that use metal cables in their procedures – especially shoulder specialists – this video will be of particular interest to them, so please share it as much as possible.
Again, per our email offer the first 10 Kinamed Sales Agents to send us their Territory’s list of 10 or more surgeons (email or direct mail addresses) will get a FREE marketing campaign by Kinamed directly to your surgeon targets with complete information on the product. As always your contact information will be included in this outreach.
Best Regards,
Joseph Larievy
Marketing Support Coordinator
Kinamed, Inc.
Dear Dr. Last,
You are invited to preview a short video by T. Bradley Edwards, MD performing revision shoulder arthroplasty (Peri-prosthetic fracture repair) using a novel polymer, iso-elastic cerclage cable:
“Revision Shoulder Arthroplasty for Periprosthetic Fracture Using a LongStem Prosthesis, Allograft Struts and Polymer Cerclage Cables” T. Bradley Edwards, MD of Fondren Orthopedic Group and Texas Orthopedic Hospital in Houston, Texas
The ~6 minute video provides a step by step demonstration of Dr. Edwards’ use of SuperCable® Iso-Elastic™ Polymer cerclage and how the cable’s unique features are ideally suited for revision shoulder arthroplasty. Note the following:
- The cable’s iso-elastic properties enable dynamic compression
- Tissue friendly cable materials reduce the risks of sharps injuries and glove tears
- The polymer cables reduce the risk of patient soft tissue irritation – especially important in the proximity to the radial nerve.
- The ease of use of the SuperCable system. One instrument tightens and locks the cable, and allows for easy retensioning without the need for provisional locking devices.
The video is also available for viewing on Vumedi.
About T. Bradley Edwards, MD: Dr. Edwards specializes in disorders of the shoulder including those treated with open and arthroscopic surgery. He is very active in clinical and scientific research. Dr. Edwards has published more than 100 scientific articles and ten book chapters on topics such as rotator cuff problems, shoulder instability, and shoulder replacement. He has authored a textbook on shoulder replacement. Additionally, he has more than 100 scientific presentations at national and international meetings to his credit.
More videos are available on the Kinamed website, www.kinamed.com, including the following presentations on the topics of Tourniquetless TKA and Patellofemoral Arthroplasty:
- Eliminating the Tourniquet in TKA: Why and How I Do It Michael Meneghini, MD
- Patellofemoral Arthroplasty with a “Custom”, Patient-Specific Device: Surgical Case Video with Discussion Adolph Lombardi, MD
Please let us know if you would like additional information or to have your local Kinamed sales rep provide a demonstration of these products. Simply reply to this email or complete the response form below.
We look forward to serving you and your patients with SuperCable and our other clinically proven, quality care solutions that surgeons around the world have come to expect from Kinamed since our founding in 1987.
Best Regards,
Patrick Miller
Sales & Marketing Manager
pmiller@kinamed.com
805-384-2748 x207