February 8, 2019
Dear Kinamed Agents & Reps,
AAOS 2019, March 13th – 15th, in Las Vegas, is just around the corner. Will you be there?
Kinamed will be there! And we’ll be looking to make the most of the year’s biggest Orthopaedic Event a la several promotions designed to get as many surgeons to our booth as possible. A few of this year’s promotions include:
- Invitation flyers have been printed (Download pdf here & let us know if you would like hard copies sent to you for distribution to surgeons in your area). These will be included in the “Orthopaedist Bag” that every surgeon receives upon registration. BTW, check out our booth location on the map on page 2 – Once again we have an excellent spot right on the main aisle!
- We’re running multiple mail and email campaigns inviting surgeons to our booth.
- “AAOS Daily” advertisements. A different product ad will be displayed on each day of the meeting in this print publication, which is distributed on site to all surgeons and attendees (Tue = 3-Product Omnibus Ad, Wed = CarboJet, Thu = SuperCable, Fri = KineMatch PFR).
We’re also running the following promos for you, our Agents and Reps, that should be a lot of fun:
BYOD “ALL IN” Extravaganza: Bring Your Own Doctor to the Kinamed booth and win prizes!
For Each Surgeon you (Kinamed agents and reps) bring to the booth who is a potential new-customer, you’ll receive one Kinamed poker chip that can be cashed in at the end of the meeting for great prizes (“Potential New Customer” is defined as a surgeon interested in using a Kinamed product they have not used before). Only one chip per surgeon, so – if surgeon is interested in using SC, CJ and PFR – all for the first time – they are worth 1 (one) chip. To get a chip, you must introduce the doctor to your regional manager (or another Kinamed manager if your RM is not available).
- On Friday, at close of exhibits, each chip can be exchanged for these cool prizes:
- 5 Chips: DJI Phantom 3 Standard Quadcopter Drone with 2.7K HD Video Camera
- 4 Chips: BOSE Soundbar 500
- 3 Chips: Apple Series 4 Watch or Bose Noise cancelling headphones
- 2 Chips: Samsung Galaxy Tablet (Optional: have Kinamed purchase and load it with Kinamed support materials and videos before sending to rep)
- 1 Chip: Fit Bit Versa OR a SuperCable vs. Metal Cable Demo tool.
***DOUBLE-DOUBLE DOWN & LET IT RIDE*** Turn in your chips and COMMIT to sell one of the new products the surgeon was interested in by end of June 2019 (must have PO by then) to Quadruple your winnings (ie, get 4 chips back for each surgeon you convert).
“PLAYERS CLUB” Agent/Rep Training Sessions:
During exhibit hours, you are invited to attend:
- Scheduled group training sessions with a product expert. Brush up on products you aren’t 100% comfortable with and/ or take your knowledge to the next level. Product Specific Sessions: Wed = CJ, Thu = SC, Fri = PFR (Time TBD – during slow exhibit hours).
- Schedule a one-on-one time slot with an expert. Take a deeper dive to discuss sales pearls and specific challenges you have faced.
We hope to see you and your surgeons in Vegas!
Best Regards,
Patrick Miller
Sales & Marketing Manager
Kinamed, Inc.
tel: 1-805-384-2748 x 207
fax: 1-805-384-2792
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